How to create an analytics dashboard? (with examples) (2023)

An analytics dashboard helps you to analyze different types of data at one place. This data is mainly focused on the key metrics and is presented for evaluation. Analysts use it to keep track of the performance of a product or website by analyzing distinct metrics like engagement, conversion rate, retention, and so on.

Here, in this blog, we will talk about analytics dashboard and give youmarketing data dashboard examples. You’ll also learn how to create an analytics dashboard to fit your unique business needs.

What is an analytics dashboard?

Ananalytics dashboarddisplays different metrics that give you information about how your product or website is performing. It enables you to get a clear picture about distinct factors within a few minutes.

Dashboard data analyticsare easy to view and share. Thus, it aids in making the collaboration between different departments of a company easy. Many employees can use the dashboard at the same time, like digital marketers, sales executives, and product managers.

Theanalytics dashboardsare built with a simple user interface so as to ensure that the users can make quick decisions. There are various types ofanalytics dashboards, such as Google analytics, marketing dashboards, product analytics,web analyticsdashboard, and SEO dashboards.

Benefits of using analytics dashboard

There are many benefits of usinganalytics dashboardsthat we have discussed below:

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  • Helps you to make quick decisions based on the current data.The analytics dashboards collect, report, and represent data in real time. This makes it easy for the decision-makers to act on fresh and reliable data. Most of the dashboards are cloud-based and thus can be accessed at any time with the Internet through a mobile device or laptop.
  • Provides you with a 360-degree view of all the analytics data.As per the report of Salesforce, “41% of organizations say that their current system can’t make sense of large volumes of data from different sources.” Dashboards can help you to gather and organize all your data in one place for in-depth analysis. They aid in improving the overall efficiency of the business as the users can analyze the data easily with graphical representation.
  • Enables sharing dashboard with people in the company.You can increase the cross-collaboration within teams and bring them to a common point. You can start a discussion about analytics and share the reports with your other teams. This can aid you in making significant changes and take great business decisions.

Who can use the analytics dashboard?

Different professionals can useanalytics dashboard, from product managers to sales executives. The primary purpose is to get a complete and quick view of the data and metrics relevant to their particular role. Here we have mentioned a few key roles for whichanalytics dashboardcan be of great use.

  • CEOs and Management Executives:A management dashboard helps to convert comprehensive data to valuable insights. It can help them to know who and how many customers they are gaining compared to the investments they are making. The revenue dashboard provides information and data metrics related to the total revenue, acquisition cost, customer lifetime value, and so on. This can help people in key positions to make strategic decisions and invest wisely.
  • Marketing Executives:Creating marketing dashboards can help you to track essential marketing KPIs like conversion rate, source of leads, cost of acquiring leads, and marketing campaign performance. They can use data visualization to analyze data and decide which marketing channels to utilize for marketing.
  • CFOs and Finance Executives:Using the finance dashboards can help you to organize data like operational expenses, net profit margin, gross profit margin, and EBIT in one place. It can help CFOs and finance executives to get an overall view of business spending and earnings.
  • Sales Executives:The sales executives can use customer dashboards to collect and report sale metrics like the total number of sales, sales revenue, recurring customers, most-selling products, and so on. This information can help sales executives to measure the effectiveness of their sales strategy. This way, they can modify their strategies to amplify the sales revenue.
  • Product Managers:The product analytics dashboard can help to track different metrics like engagement, activation, acquisition, retention, and so on. From this data, you can know who your customers are and how much profit you are making from the sell products.
  • Marketers:Marketing dashboards can help marketers track metrics like traffic sources, number of leads, conversions, return on investment, paid ad spend, social media campaign performance, and much more.

What should an analytics dashboard have?

How to create an analytics dashboard? (with examples) (1)

Ananalytics dashboarddoesn’t have any fix elements. The elements of the dashboard depend on its type and the aim of building it. However, while creating the dashboard, you should keep some design principles in mind. Ask yourself the following questions to create a dashboard that fits your needs.

Whom are you building the dashboard for?

First, you need to determine who you are building the dashboard for. For instance, you are making a dashboard for marketers. Then, the marketing dashboard should have metrics like traffic source,conversion rates, campaign performance, revenue generated, and so on. By taking this approach, you can build dashboards that are helpful to specific teams and serve their core purposes.

What questions your dashboard users will have?

Now, you need to think about the questions that your dashboard users might have. This way, you can decide what reports you should include in the dashboard. For example, if you are building a dashboard for an eCommerce manager, they might have questions like: How many sales happened in a particular time period? How much revenue was generated from sales? Which are the best-selling products? By comprising the following metrics, you can create an apt dashboard for your dashboard audiences.

What is the source of the data?

You must keep in mind that the data you display on the dashboard comes from a reliable source. Your dashboard reports should be accurate and that the users can trust. Try to incorporate primary source data as it is more reliable compared to secondary sources of data.

Does the dashboard convey a story?

The dashboard should convey a story when the analysts view it. It should display accurate reports that provide a clear overview from top to bottom. A dashboard should put together reports that make sense and provide deep insights to the viewers. However, make sure that you don’t include unnecessary data and information. Remember, less is more, and thereforebe minimalistic with your dashboard.

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Select the right data visualization type

When it comes to data representation, you can do it in various ways. For instance, for comparing data values, you can use columns and bar charts. If you want to show hierarchies or relationships, then you can use a tree map. To show percentages of the total, you can use a pie chart. For portraying data with a timeline, you can use time series. Make sure that you use the right method for displaying data to avoid confusion. This will make it easy for your dashboard viewers to understand and analyze data.

Types of Analytics Dashboards

Here, we will tell you about the differentdashboard data examplesand what they include:

1.Web Analytics dashboard

How to create an analytics dashboard? (with examples) (2)

A webanalytics dashboardis one of themarketing dashboard examplesthat display the data related to the website. It provides you with all the important metrics of the website in one place. It shows the different types of KPIs that we have given below:

  • Number of website visitors, traffic source, channels bringing the traffic
  • Pages views, bounce rate, high converting pages
  • Conversion rate, goal accomplished such as leads generated, forms filled
  • Browser or devices used by the visitors
  • Campaign performance reports like campaign investment or campaign ROI

Adashboard web analyticscan help you to gain meaningful insights about your website. You can analyze and understand when your website needs changes depending on its performance.

2. Product analytics dashboard

How to create an analytics dashboard? (with examples) (3)

A productanalytics dashboardis helpful for product managers, analysts, and marketers. It helps to measure and evaluate the success of a product with the help of particular KPIs.

Below we have given some of the common product management KPIs:

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  • Reach metrics:Number of people coming to the website, page views or ad impressions.
  • Acquisition metrics:Number of people subscribing every month, 3-month active users
  • Engagement metrics:Average time people spent on the app or website, number of sessions per user, pages viewed, cart abandonment.
  • Retention metrics:Retention rate, N-day retention
  • Transaction metrics:Monthly recurring revenue, average revenue per day, cost per acquisition, customer lifetime value

A productanalytics dashboardcan help product managers to do segmentation or cohort analysis. Both types of analysis can be done with the help of the users’ data available in the dashboard. For example, you can compare the number of users that use mobile to order versus the users who use laptops. Data comparison can help you to make vital decisions by focusing on the segments or cohorts.

3. E-commerce dashboard

How to create an analytics dashboard? (with examples) (4)

If you have an eCommerce website, you must use an eCommerce dashboard. It helps to provide the data and information related to every stage of thebuying journey of the customers. This dashboard includes different KPIs, such as:

  • Number of sales and total revenue
  • eCommerce trends
  • Product-specific metrics like the quantity sold and revenue generated from different products.
  • Conversions coming from different marketing channels

It gives you a broad-level view of your eCommerce data. You can analyze which products are getting sold the most, which sources are bringing high-converting traffic, and which strategies are working for you. Once you know all this information, you can run effective eCommerce campaigns that drive revenue.

4. Digital marketing dashboard

How to create an analytics dashboard? (with examples) (5)

A digital marketing dashboard helps digital marketers to track their marketing channel performance in a single platform. It shows a wide range of data, from organic search traffic to social media metrics, all in one place. Below we have given the KPIs that a digital marketing dashboard has:

  • Traffic sources like search engines, social media campaigns, paid ads, etc.
  • Conversion rates such as sign-ups or subscriptions.
  • Marketing campaign performance metrics like click-through rate, cost per click, and conversion rate.

You can analyze your fullmarketing funneland identify what strategical improvements you can make. These metrics can help you make data-driven decisions and investments.

5. SEO dashboard

How to create an analytics dashboard? (with examples) (6)

Search Engine Optimization is a long-term and continuous process. An SEO dashboard can give you a bird’s eye view of your SEO strategy. It includes various KPIs related to SEO, such as:

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  • Website visitor sessions (organic traffic, page load time, bounce rate, etc)
  • Conversion rates (revenue generated, new conversions, conversions from different channels)
  • Top performing keywords on the website

By seeing all the data in a dashboard, you can know what SEO strategies are working. You can understand how to improve your content marketing efforts to get better results.

6. Social media dashboard

How to create an analytics dashboard? (with examples) (7)

A social media dashboard integrates different social media platform reports in one place. You can track various social media KPIs like:

  • The number of impressions and the overall reach.
  • The number of likes & shares and followers gained.
  • Engagement metrics (comments, clicks, etc).
  • Popular posts based on engagement.

Often, checking the social media metrics by visiting different social media sites is a time-consuming task. A social media dashboard helps to extract reports from multiple platforms and makes it easy to evaluate data.

The Bottom Line

Ananalytics dashboardis of great advantage. It helps to integrate data from various sources and makes analysis easy. You can have a glance at all the analytics data and make value-driven decisions.

WebMaxy Analyzer is auser interaction tracking toolthat can help you gather actionable insights. It comes with an array of features like session recordings,heatmaps, funnel view, form analytics, surveys & feedback, segmentation, push notifications, advanced integrations, and so on. Schedule a call with our experts to learn more about WebMaxy Analyzer, or email us

How to create an analytics dashboard? (with examples) (8)


How to create an analytics dashboard? (with examples)? ›

Examples of Analytical dashboards include: Comparing Sales trends over time and forecasting. Digital Marketing dashboards that measure campaign performance.

What is an example of an analytical dashboard? ›

Examples of Analytical dashboards include: Comparing Sales trends over time and forecasting. Digital Marketing dashboards that measure campaign performance.

How do I create a dashboard to visualize data? ›

Five tips to create effective data visualization dashboards
  1. Understand your audience. When you're creating a data visualization, remember – it's not about you. ...
  2. Communicate to a specific audience. ...
  3. Choose the best visual(s) ...
  4. Use proper design principles. ...
  5. Provide context for visualizations.

What is an analytics dashboard? ›

An analytical dashboard is a type of dashboard designed to stimulate analysis. This type of dashboard is a vital tool for analysts and data scientists, but can also be used by middle managers —especially department managers— who need to make decisions and examine the performance of their business area.

What tool to use to create dashboard? ›

Some of the best free dashboard tools for visualizing your metrics and KPIs are Datapad, Grafana, Databox, Dasheroo, FineReport, Metabase, Google Data Studio, Matomo, Tableau, and Inetsoft.

What are the 3 layers of dashboards? ›

It is composed of the “three threes.” There are three types of applications (monitoring, analysis, and management), three layers of data (graphical, dimensional, and transactional), and three types of dashboards (operational, tactical, and strategic.)

What are the four elements of dashboard? ›

Remember, the basic element of a dashboard are Objective (+primary and secondary drivers), Performance Indicator, Target and Activities.

What is the difference between dashboard and analytics? ›

Analytics Answers the “Why Behind the What”

So if dashboards answer the “what,” then analytics answer the “why” behind the what. Analytics take it a step further, digging down deeper into the data. We might pose analytics questions like: “When users search my site, what are the solid business outcomes/conversions?”

What should a dashboard look like? ›

Great dashboards are clear, interactive, and user-friendly. They communicate information at a glance through efficient data visualizations that will enable users to extract actionable insights, identify trends and patterns, and find improvement opportunities through a friendly online data analysis process.

What is the difference between dashboard and visualization? ›

Data dashboards versus data visualizations

Data visualization is a way of presenting data in a visual form to make it easier to understand and analyze. Data dashboards are a summary of different, but related data sets, presented in a way that makes the related information easier to understand.

What is the difference between dashboard and data visualization? ›

Dashboard is a presentation of key performance indicators (KPIs) important to an enterprise. Database and data analytics professionals often build, use, and support dashboards. Data visualization is the application of data science to extract intelligence from data sources, often in a graphical format.

What are the different types of dashboard in data analytics? ›

There are many types of data dashboards, including management KPI dashboards, customer service dashboards, financial service dashboards, health service dashboards, and manufacturing KPI dashboards.

Is Google Analytics a dashboard? ›

Google Analytics dashboards are a collection of widgets that take data from reports to give you a visual overview of key performing indicators (KPI). A Google Analytics dashboard allows you to focus on multiple metrics and dimensions from different reports in one single location.

How do I create a dashboard in a spreadsheet? ›

To create a dashboard in Sheets, follow these steps:
  1. Collect your data. Input the data you want to summarize within a spreadsheet. ...
  2. Create a chart. ...
  3. Insert a new tab. ...
  4. Copy your chart. ...
  5. Add more charts. ...
  6. Format your dashboard.
Feb 3, 2023

Can you use Excel as a dashboard? ›

Analyzing data is easier than ever with the help of an Excel Dashboard. The Excel Dashboard can be very captivating and helps users get an insight on the data just by taking a glance at it. Whether you want to customize your reports or keep track of metrics, these dashboards get the job done effortlessly.

What are dashboard templates? ›

Dashboard Templates help to enhance the user experience of creating dashboards for different use cases, with reduced efforts. They are ready-to-use templates with a curated list of widgets that help you customize your dashboard to derive effective information of your product.

How do I create a digital dashboard? ›

How Do I Make A Digital Dashboard: Best Practices
  1. Take care of your design. ...
  2. Communicate with stakeholders. ...
  3. Consider your audience. ...
  4. Take advantage of the 5-second rule. ...
  5. Use contrast and be consistent. ...
  6. Set the right key performance indicators. ...
  7. Select the right charts and visualizations. ...
  8. Paint a vivid picture.
May 5, 2022

How many visualizations should a dashboard have? ›

In general, it's a good idea to limit the number of views you include in your dashboard to two or three. If you add too many views, visual clarity and the big picture can get lost in the details. If you find that the scope of your story needs to grow beyond two or three views, you can always create more dashboards.

How many charts should a dashboard have? ›

Dashboards with two chart types are created most frequently. The most frequent chart type to dashboard count is two, with three following close behind.

How do I organize my dashboard? ›

Most of the time, you're going to be using a combination of numbers, bars, lines and tables and not much else.
  1. Group your related metrics. ...
  2. Be consistent. ...
  3. Use size and position to show hierarchy. ...
  4. Give your numbers context. ...
  5. Use clear labels your audience will understand. ...
  6. Remember it's for people. ...
  7. Keep evolving your dashboards.

What is the difference between KPI and analytics? ›

What are the differences between KPIs and analytics? KPIs are performance metrics that tell you if organizational goals are being met, while other analytics might tell you what's driving that performance.

What is a KPI scorecard vs dashboard? ›

A dashboard is a business tool that provides a visual overview of the most important KPIs and metrics in a company and updates them in real-time. A scorecard is a framework that analyzes the current strategies and compares them with the company's overall objectives.

Is dashboard a KPI? ›

A KPI dashboard displays key performance indicators in interactive charts and graphs, allowing for quick, organized review and analysis. Key performance indicators are quantifiable measures of performance over time for specific strategic objectives.

Which of the following should be done first when creating a dashboard? ›

1. Define. This is the first and most important step. Having clarity about who this dashboard is for and what metrics matter to them is critical to creating a dashboard that will be used.

How many pages should a dashboard have? ›

Each dashboard should contain no more than 5-9 visualizations. Some dashboard designers feel the need to cram as many details as possible into their dashboard in an effort to provide a fuller picture.

Which color is best for dashboard? ›

Natural colors are generally better than bright or bold colors. Reserve bright or dark colors to highlight outliers or important calls to action. Also remember that each color in a data visualization should serve a purpose. Use different dashboard colors only when you're communicating different things.

What is the difference between visualization and analytics? ›

Data analytics involves using specialized software to collect and analyze large data sets with the goal of finding trends and gleaning insights. Data visualization involves presentation of the findings of data analytics in a way that even non-technical people will understand.

What data visualization tool is best for dashboards? ›

The Best Data Visualization Software of 2023
  • Microsoft Power BI: Best for business intelligence (BI)
  • Tableau: Best for interactive charts.
  • Qlik Sense: Best for artificial intelligence (AI)
  • Klipfolio: Best for custom dashboards.
  • Looker: Best for visualization options.
  • Zoho Analytics: Best for Zoho users.
May 23, 2023

Can you use a dashboard to visualize data? ›

A data visualization dashboard provides decision makers with a high-level view of their most important metrics. It combines numbers, charts, graphs, and other graphics designed to focus an audience on the metrics that matter.

What is the difference between dashboard and insights? ›

Dashboards are a collection of Insights and KPIs put together on a page. For example, you might have a Dashboard that contains four graphs (Insights). They are very handy for getting multiple views of your data at once. If you're not sure where to start, try out Getting Started guide for Reports.

Is a dashboard a data analytics model? ›

Dashboards are a major tool in data analytics and business intelligence. In business, managers and executives require tools to assist them in the decision-making process. Increasingly, data about their own activity, competitors and market trends play a crucial role in the decision-making process.

What is the difference between a Tableau scorecard and dashboard? ›

Difference Between Dashboard and Scorecard

In short, a dashboard is a performance monitoring system, whereas a scorecard is a performance management system. Scorecards are ideal when you're looking for a concise view of a specific area.

What are two new features of dashboards? ›

Provide visual overviews of your processes for specified users. Use multiple tabs to provide layers of meaning for different audiences. Add filters to limit the information in your data visualizations.

What is another name for data dashboard? ›

In other usage, "dashboard" is another name for "progress report" or "report" and considered a form of data visualization.

What is one of the disadvantages of dashboards? ›

Dashboards are often static, meaning that they don't update in real-time as data changes. This can make them less useful for tracking fast-moving trends. Dashboards can get difficult to customize, meaning that users may not be able to tailor them to their specific needs.

What are the challenges of creating a dashboard? ›

The leading challenge with designing analytical dashboards is the sheer number of metrics to present on the board. Since there's a lot of information to look at, the dashboard's design can quickly become cluttered, making it difficult to read the data.

What are some of the downsides to using dashboards? ›

The Limitations of Dashboards
  • Lack of real-time anomaly detection prevents proactive incident management. ...
  • Over-reliance on historical data. ...
  • Missing small incidents that have a negative impact. ...
  • CEO dashboards lack correlation. ...
  • Cluttered dashboards and false positives. ...
  • Lack of intelligent prioritization.

What is Google Analytics now called? ›

GA4 is a new kind of property designed for the future of measurement: Collects both website and app data to better understand the customer journey.

Is Google Analytics dashboard free? ›

Grab the free Google Analytics VP Digital dashboard below to customize it by adding new metrics, colors, and widgets, and share it with members of your executive team.

Can Google Analytics track everything? ›

Google Analytics enables users to track up to 200 different metrics to measure how their websites are performing. While some metrics may be more valuable to certain businesses than others, these are some of the most popular metrics: Users. A user is a unique or new visitor to the website.

How do I add an analytics dashboard to my project? ›

Adding a dashboard to your analytics project
  1. Click Add to project > Dashboard from the project toolbar, or click New dashboard from the Dashboards section on the project's Assets page. ...
  2. Type a name and description for your dashboard.

Which tool can be used for creating dashboards for visual analytics? ›

Comparing the Best Dashboard Software
Dashboard ProductPros
Microsoft Power BIDAX data analysis function Flexible tiles Q&A question box
TableauFinds why with data-formed decisions Multi-layered security Recommends visualizations
Google AnalyticsTag management Decision making with statistics Guides audience to business
7 more rows
Jan 25, 2023

Is Excel a dashboard tool? ›

Excel dashboard is a useful decision-making tool that contains graphs, charts, tables, and other visually enhanced features using KPIs. In addition, dashboards provide interactive form controls, dynamic charts, and widgets to summarize data and show key performance indicators in real-time.

What type of analytics is a dashboard? ›

Dashboards are a collection of widgets that give you an overview of the reports and metrics you care about most. Dashboards let you monitor many metrics at once, so you can quickly check the health of your accounts or see correlations between different reports. Dashboards are easy to create, customize and share.


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